Agenda

Introduction to Data Mining
Overview: Why Data Mining? What Is Data Mining? What Kinds of Data Can Be Mined? What Kinds of Patterns Can Be Mined? Which Technologies Are Used? - Data Preparation: Data Objects and Attribute Types, Basic Statistical Descriptions of Data, Measuring Data Similarity and Dissimilarity - Data Preprocessing: Data Cleaning, Data Integration, Data Reduction, Data Transformation and Data Discretization - Data Warehousing and Online Analytical Processing (OLAP)
Data Mining for Frequent Patterns
Frequent Itemset Mining Methods - The Apriori Algorithm - Market Basket Analysis - Pattern Evaluation
Method
Classification using Decision Trees
Decision Tree Induction - Attribute Selection Measures - Tree Pruning - Scalability and Decision Tree Induction - Rule-Based Classification
Classification using Probabilistic Approaches
Bayes Classification Methods - Bayes´ Theorem –Naïve Bayes Algorithm – Bayesian Networks - Model Evaluation and Selection - Techniques to Improve Classification Accuracy
Classification: Advanced Methods
Classification by Backpropagation and Artificial Neural Networks - Support Vector Machines - Lazy Learners
Cluster Analysis
Overview of Basic Clustering Methods - Measuring Data Similarity and Dissimilarity: Data Matrix versus Dissimilarity Matrix, Proximity Measures for Nominal, Ordinal, and Binary Attributes, Dissimilarity of Numeric Data - Partitioning Methods (k-Means and k-Medoids) - Hierarchical Methods: Agglomerative versus Divisive Hierarchical Clustering
Trainer

Marco Skulschus (born in Germany in 1978) studied economics in Wuppertal (Germany) and Paris (France) and wrote his master´s thesis about semantic data modeling. He started working as a lecturer and consultant in 2002.
Publications
- Grundlagen empirische Sozialforschung ISBN 978-3-939701-23-1
- System und Systematik von Fragebögen ISBN 978-3-939701-26-2
- Oracle PL/SQL ISBN 978-3-939701-40-8
- MS SQL Server - T-SQL Programmierung und Abfragen ISBN 978-3-939701-69-9
Projects
- He works as an IT-consultant and project manager. He developed various Business Intelligence systems for industry clients and the public sector. For several years now, he is responsible for a BI-team in India which is mainly involved in BI and OLAP projects, reporting systems as well as statistical analysis and Data Mining.
Research
He led several research projects and was leading scientist and project manager of a publicly funded project about interactive questionnaires and online surveys.
